Donnelly's
Donnelly's
2024 | Print Design
Approach
Donnelly’s wanted ads that felt competitive with similar service brands while staying true to their own identity. I designed a clean, highly readable layout featuring a bold service headline, the Donnelly’s logo as the central anchor, and a solid blue background for strong visibility. The design highlights key services in simple, direct language and incorporates a five-star rating graphic as a trust signal. Artwork was prepared for both large-format print on SEPTA buses and digital displays across Regional Rail stations.
Donnelly’s wanted ads that felt competitive with similar service brands while staying true to their own identity. I designed a clean, highly readable layout featuring a bold service headline, the Donnelly’s logo as the central anchor, and a solid blue background for strong visibility. The design highlights key services in simple, direct language and incorporates a five-star rating graphic as a trust signal. Artwork was prepared for both large-format print on SEPTA buses and digital displays across Regional Rail stations.
Outcome
The campaign was successfully executed across Philadelphia’s transit network, with ads displayed on SEPTA buses and digital platforms in Regional Rail stations, enhancing brand visibility and credibility in both physical and digital environments.
The campaign was successfully executed across Philadelphia’s transit network, with ads displayed on SEPTA buses and digital platforms in Regional Rail stations, enhancing brand visibility and credibility in both physical and digital environments.
Bus Ultra Super King
