Fonda Doña gabi
Fonda Doña gabi
2025 | Branding
Approach
Fonda Doña Gabi needed a brand identity that reflected the warmth and authenticity of traditional Mexican fondas while still feeling clear and contemporary. I developed a visual identity inspired by Mexican folk culture, incorporating Talavera-style tile patterns, folk art references, and a hand-drawn portrait to create a welcoming and personal brand centerpiece. The color palette of deep blue, red, and aqua was chosen to reflect the rich tones found in Mexican ceramics and textiles, while bold, modern typography keeps the branding highly legible across applications. The design system was built to be flexible so it could translate easily across menus, packaging, and digital platforms.
Fonda Doña Gabi needed a brand identity that reflected the warmth and authenticity of traditional Mexican fondas while still feeling clear and contemporary. I developed a visual identity inspired by Mexican folk culture, incorporating Talavera-style tile patterns, folk art references, and a hand-drawn portrait to create a welcoming and personal brand centerpiece. The color palette of deep blue, red, and aqua was chosen to reflect the rich tones found in Mexican ceramics and textiles, while bold, modern typography keeps the branding highly legible across applications. The design system was built to be flexible so it could translate easily across menus, packaging, and digital platforms.
Outcome
The client approved the branding direction and began implementing the identity across key touch-points, including menus, packaging, and social media. The cohesive visual system helps Fonda Doña Gabi communicate a warm, authentic personality while establishing a recognizable and consistent brand presence for the business.
The client approved the branding direction and began implementing the identity across key touch-points, including menus, packaging, and social media. The cohesive visual system helps Fonda Doña Gabi communicate a warm, authentic personality while establishing a recognizable and consistent brand presence for the business.
