Perkins
Perkins Restaurant & Bakery
2025 | Print Design
Approach
Perkins aimed to drive awareness and foot traffic to their new locations in Drexel Hill and Grant Ave. I designed a bold, full-bus wrap that could capture attention quickly in high-traffic areas while clearly communicating the brand and location message. The layout uses large, readable typography, vibrant brand colors, and appetizing food imagery to create strong visual impact from a distance and while the bus is in motion. Key messaging highlighting the new locations was strategically placed along the bus body for maximum visibility, while the design was carefully adapted around bus windows, doors, and panel breaks to maintain clarity and cohesion across the entire wrap.
Perkins aimed to drive awareness and foot traffic to their new locations in Drexel Hill and Grant Ave. I designed a bold, full-bus wrap that could capture attention quickly in high-traffic areas while clearly communicating the brand and location message. The layout uses large, readable typography, vibrant brand colors, and appetizing food imagery to create strong visual impact from a distance and while the bus is in motion. Key messaging highlighting the new locations was strategically placed along the bus body for maximum visibility, while the design was carefully adapted around bus windows, doors, and panel breaks to maintain clarity and cohesion across the entire wrap.
Outcome
The full wrap was successfully produced and deployed across SEPTA's transit network, transforming the bus into a mobile advertisement promoting Perkins’ new locations. By reaching commuters, pedestrians, and drivers along busy routes, the campaign helped increase brand awareness and direct local audiences toward the Drexel Hill and Grant Ave restaurants.
The full wrap was successfully produced and deployed across SEPTA's transit network, transforming the bus into a mobile advertisement promoting Perkins’ new locations. By reaching commuters, pedestrians, and drivers along busy routes, the campaign helped increase brand awareness and direct local audiences toward the Drexel Hill and Grant Ave restaurants.
